Instagram’s algorithm update- Is buying followers still effective?

Instagram has gone through many algorithm updates over the years to provide users with the best experience possible. The most controversial aspect of Instagram has been the ability to buy followers from third-party sites. With Instagram’s focus on authentic engagement, many wonder if buying followers is still an effective strategy in 2023.

Instagram algorithm – what’s changed?

Famoid’s Instagram followers algorithm determines the order in which posts appear in a user’s feed. While the exact details of the algorithm are kept secret, Instagram has provided some insight into the factors that influence it. The algorithm prioritizes posts that drive engagement and meaningful interactions between users. Some key factors include:

  1. How likely the user is to interact with a post based on past behaviour
  2. The timeliness of the post
  3. The number of likes and comments a post receives
  4. Relationships between the poster and commenter

In 2018, Instagram updated its platform to prioritize meaningful connections and reduce the spread of inauthentic activity. This means engagement from real accounts you interact with is given more weight compared to likes or comments from accounts you don’t know. Instagram is also getting better at detecting and down ranking inauthentic activity from third-party sites.

Risks of Buying Followers in 2023

With Instagram’s increased focus on authenticity, there are some clear risks associated with buying followers from third-party sites in 2023:

  • Fake followers don’t engage with your content, lowering your engagement rate which Instagram may see as a sign of an inauthentic account.
  • -Sudden spikes in followers from services selling followers is a red flag for Instagram. Your account risks being shadow banned or suspended.
  • -Fake followers inflate your following without increasing real reach or sales. It becomes harder to analyze what content resonates with real followers.
  • -Your audience may catch on that your followers are fake or inactive, hurting your brand’s reputation and credibility.

While these risks exist, buying at least some followers is still a strategy used by social media marketers and influencers. Next, we’ll look at the potential benefits of buying followers when done strategically.

Tips for Organic Instagram Growth

While buying some followers can provide a boost, long-term Instagram success requires authentic engagement and organic growth. Here are 7 tips for getting more real followers and engagement:

1. Post High-Quality, Visually Appealing Content

Great content drives engagement and followers. Use high-resolution images, capture interesting moments, and use editing tools to make your posts stand out.

2. Optimize Your Profile

Craft a strong bio that shares who you are and what value you provide. Use relevant hashtags so you appear in keyword searches.

3. Engage With Your Audience

Reply to comments, like photos, and follow users who engage with your brand being active leads to more engagement.

4. Use relevant hashtags

Include a mix of popular and niche hashtags so you appear in top posts and reach your target audience.

5. Post consistently

Posting 1-2 times per day can help you stay top of mind and make it into the Explore page.


Paul Black: Paul, a former Wall Street trader, provides expert analysis on trading strategies, portfolio management, and financial markets.

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